Keywords = social media
Social Media Value Creation Practices and Interactivity of Electronic Word of Mouth Systems

Volume 15, Issue 2, 2023, Pages 73-91


Rojiar pir Mohammadiani; Hossein Abbasimehrb; Zaki Malikc

Digitalization of Business Development Marketing Tools in the B2C Market

Volume 15, Issue 1, 2023, Pages 124-134


Nataliia Savytska; Vitalina Babenko; Hanna Chmil; Olha Priadko; Iryna Bubenets

Social Media as a New Communication Platform in the Context of the Information Eco Strategy

Volume 13, Special Issue: Role of ICT in Advancing Business and Management, 2021, Pages 128-142


Halyna Bryikhanova; Veronika Zaitseva; Iryna Gamova; Diana Fayvishenko

An Investigation on the User Behavior in Social Commerce Platforms: A Text Analytics Approach

Volume 12, Issue 4, 2020, Pages 180-199


Amir Arzy; Mohammad Taghi Taghavifard; Zohreh Dehdashti Shahrokh; Iman Raeesi Vanani

Social Campaigns on Online Platforms as a New Form of Public Sphere in Digital Era: A Critical Review

Volume 11, Issue 3, 2019, Pages 81-95


Atieh Dokhanchi; Amir Manian; Mojtaba Amiri; Alireza Hassanzadeh