Social Media as a New Communication Platform in the Context of the Information Eco Strategy

Document Type : Research Paper

Authors

1 Associate Professor, Department of Journalism and Advertising, Kyiv national university of trade and economics, Kyiv, 02156, Ukraine.

2 Associate Professor, Department of Fine Arts, Borys Grinchenko Kyiv University, Kyiv 02152, Ukraine.

Abstract

The article is devoted to a comprehensive analysis of peculiarities of the content types, which can be placed in social media and Ukrainian Internet media, its differences, types of manipulation, and methods of prevention, perception, and distribution of unreliable information, determination of difference between fact and judgment. The article also analyzes the statistics of social media usage in Ukraine and around the world, using Facebook as an example. Various kinds and types of media existing on the Internet and traditional, conducted a survey of the most popular content using the Starch method, it was possible to identify how a person perceives one content that is placed on different media. The relationship between content type and media type is established. The phenomenon of information restriction, arising as a result of modern algorithms embedded in the Internet companies and social media, their positive and negative aspects and why, therefore, we are deprived of a choice among a wide range of other topics, and learning some other points of view was considered. Examining the origin and meaning of the "Information Bubble" term, the authors propose to use a different term, "Membrane of Relevance", which, in their opinion, is more relevant to the essence of the said concept. The authors propose to use a taxonomy method to determine the impact of content on a particular type of media, which will greatly simplify the content analysis process.

Keywords


Polevik A. (2019) The most popular social media in the world. ESPRESO.TV.
Hogan M., Strasburger V. (2018) Social Media and New Technology: A Primer. Clinical Pediatrics. DOI: 57. 000992281876942. 10.1177/0009922818769424.
Social Media Stats Worldwide. (2020) Official web-site https://gs.statcounter.com/social-media-stats.
Karpenko O. (2020) Ukrainian Facebook has grown to 10 million users. AIN.
Pourkhani A., Abdipour,K., Baher B., & Moslehpour M. (2019). The impact of social media in business growth and performance: A scientometrics analysis. International Journal of Data and Network Science. DOI: 223-244. 10.5267/j.ijdns.2019.2.003.
Gontareva, I., Babenko, V., Yevtushenko, V., Voloshko, N., & Oliynyk, Y. (2020). Efficiency of Information Management and Analysis for Industrial Entrepreneurship. Journal of Information Technology Management, 12(3), 4-13.
Becquet N. (2017) Facebook a versé des millions aux médias français: la stratégie «VIP-VRP» et ses effets. European Journalism Observatory.
Brooke J. (2018) Retargeting Recipes. AdSkills LLC.
Babenko, V., Demyanenkob, O., Lyba, V., & Feoktystova, O. (2021). Assessment the Cost-effectiveness of Information Support for the Business Processes of a Virtual Machine-building Enterprise in the Framework of Industry 4.0. International Journal of Engineering, 34(1), 171-176. http://dx.doi.org/10.5829/IJE.2021.34.01A.19
Akram V., Kumar R. (2020) A Study on Positive and Negative Effects of Social Media on Society. International Journal of Computer Sciences and Engineering. VL. 5(10).
Ramazanov, S., Babenko, V., Honcharenko, O., Moisieieva, N., & Dykan, V. (2020). Integrated intelligent information and analytical system of management of a life cycle of products of transport companies. Journal of Information Technology Management, 2020, 12(3), 26-33.
Dulyaba N. (2016) Taxonomic analysis as a tool for identifying opportunities to ensure the development of economic potential management of consumer cooperatives trade. Global and national problems of economy. № 9, pp. 419-423.
Pursky O., Dubovyk T., Gamova I., & Buchatska I. (2019) Computation Algorithm for Integral Indicator of Socio-Economic Development. In: Proc. 15th Int. Conf. on ICT in Education, Research and Industrial Applications. Integration, Harmonization and Knowledge Transfer (ICTERI2019). - Volume II: Workshops, Kherson, Ukraine, June 12-15 (2019), CEUR-WS .org., Vol. 2393. pp. 919-934. http://ceur-ws.org/Vol-2393/paper_267.pdf.
Fayvishenko D. (2018). Formation of brand position strategy / D. Fayvishenko // Baltic Journal of Economic Studies. – Riga: Publishing Hous “Baltija Publishing”. – VL. 4 (2). – pp. 245-249. DOI: 10.30525/2256-0742/2018-4-2-245-248.