A Model for the Acceptance of Cloud Computing Technology Using DEMATEL Technique and System Dynamics Approach

Document Type : Research Paper


1 Assistant Prof. of Industrial Management, Semnan Branch, Islamic Azad University, Semnan, Iran

2 MSc. in Executive Management, Semnan Branch, Islamic Azad University, Semnan, Iran


Cloud computing is a new method to provide computing resources and increase computing power in organizations. Despite the many benefits this method shares, it has not been universally used because of some obstacles including security issues and has become a concern for IT managers in organization. In this paper, the general definition of cloud computing is presented. In addition, having reviewed previous studies, the researchers identified effective variables on technology acceptance and, especially, cloud computing technology. Then, using DEMATEL technique, the effectiveness and permeability of the variable were determined. The researchers also designed a model to show the existing dynamics in cloud computing technology using system dynamics approach. The validity of the model was confirmed through evaluation methods in dynamics model by using VENSIM software. Finally, based on different conditions of the proposed model, a variety of scenarios were designed. Then, the implementation of these scenarios was simulated within the proposed model. The results showed that any increase in data security, government support and user training can lead to the increase in the adoption and use of cloud computing technology.


Main Subjects

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