The overall purpose of this paper is to evaluate the effectiveness of personality attributes as predictors of consumer behavior in contrast to traditional demographic variables in the digital environment. New variables were needed to replace the traditional ones. This research evaluated three groups of consumer behaviors and examined personality and demographic variables. The primary data collected via questionnaire. The results of this research showed significant relationship between personality variables and online consumer behaviors of respondents and suggested that personality attributes were superior at predicting and segmenting online consumer behaviors.
Ali Babai, M., & Ahadi, P. (2010). The study of Relationship between Personality Attributes and Internet Consumer Behaviors in Iran. Journal of Information Technology Management, 2(4), -.
MLA
Mohammad Ali Babai; Pari Ahadi. "The study of Relationship between Personality Attributes and Internet Consumer Behaviors in Iran", Journal of Information Technology Management, 2, 4, 2010, -.
HARVARD
Ali Babai, M., Ahadi, P. (2010). 'The study of Relationship between Personality Attributes and Internet Consumer Behaviors in Iran', Journal of Information Technology Management, 2(4), pp. -.
VANCOUVER
Ali Babai, M., Ahadi, P. The study of Relationship between Personality Attributes and Internet Consumer Behaviors in Iran. Journal of Information Technology Management, 2010; 2(4): -.
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