TY - JOUR ID - 20909 TI - The study of Relationship between Personality Attributes and Internet Consumer Behaviors in Iran JO - Journal of Information Technology Management JA - JITM LA - en SN - AU - Ali Babai, Mohammad AU - Ahadi, Pari AD - Y1 - 2010 PY - 2010 VL - 2 IS - 4 SP - EP - KW - Consumer behavior KW - Internet Marketing KW - Personality Attributes KW - Reference Groups DO - N2 - The overall purpose of this paper is to evaluate the effectiveness of personality attributes as predictors of consumer behavior in contrast to traditional demographic variables in the digital environment. New variables were needed to replace the traditional ones. This research evaluated three groups of consumer behaviors and examined personality and demographic variables. The primary data collected via questionnaire. The results of this research showed significant relationship between personality variables and online consumer behaviors of respondents and suggested that personality attributes were superior at predicting and segmenting online consumer behaviors. UR - https://jitm.ut.ac.ir/article_20909.html L1 - https://jitm.ut.ac.ir/article_20909_04cbcce0cb02858f9bf7cc1af9c5d04f.pdf ER -