The Effect of Time-related IS Project Names on Project Escalation

Document Type : Research Paper

Authors

1 Associate Prof., Erasmus School of Accounting & Assurance, Erasmus University Rotterdam, Rotterdam, Netherlands; Center for Accounting, Auditing & Control, Nyenrode Business University, Breukelen, Netherlands.

2 Prof., Erasmus School of Accounting & Assurance, Erasmus University Rotterdam, Open University Netherlands, Netherlands; Faculty of Economics and Management Sciences, University of Pretoria, South Africa.

3 Prof., Department of Computer Information Systems, J. Mack Robinson College of Business, Georgia State University, Atlanta, Georgia, United States.

4 Prof., Erasmus School of Economics, Erasmus University Rotterdam, Rotterdam, Netherlands; Erasmus School of Accounting & Assurance, Erasmus University Rotterdam, Rotterdam, Netherlands.

Abstract

Many Information Systems (IS) projects experience serious problems that prevent them from meeting schedule, budget, and functionality targets. Managers often escalate their commitment to such projects, plowing ahead with them instead of hitting the pause button to address issues, a process known as project escalation. Due to the increasing pressure to develop systems and bring products to market faster, making decisions that involve time are more important than ever. While time has been studied in the IS domain, the effect of emphasizing time in a project’s name on IS project escalation decisions is not known. In this study, we explore whether a project name that explicitly refers to time can influence escalation decisions, and we examine the underlying mechanism through which that occurs. Sixty-two practitioners participated in a 2x1 factorial design experiment in which the project name was manipulated, but all other project information was identical. We theorize that emphasizing time in the project name can cause selective perception, drawing attention towards the schedule of the project and away from other aspects. Such selective perception can increase the likelihood of escalation of commitment to the schedule of the project when facing quality issues that require deviating from this schedule. We hypothesize that this effect of selective perception on escalation can be both direct and indirect. The results from the experiment support our research model.

Keywords

Main Subjects


Austin, R. D. 2001. The effects of time pressure on quality in software development: An agency model. Information systems research12(2), 195-207.
Baker, W. E. 2003. Does brand name imprinting in memory increase brand information retention? Psychology & Marketing, 20(12), 1119–1135.
Bearden, W. O., Netemeyer, R. G., & Mobley, M. F. 1993. Handbook of Marketing Scales, Newbury Park, CA, Sage Publications, Inc.
Benschop, N., Hilhorst, C. A. R., Nuijten, A. L. P., & Keil, M. 2020. Detection of early warning signals for overruns in IS projects: Linguistic analysis of business case language. European Journal of Information Systems, 29(2), 190-202.
Benschop, N., Nuijten, A. L. P., Keil, M., Wilmink, K., & Commandeur, H. R. 2023. The Effect of Project Names on Escalation of Commitment in Information Systems Projects. Project Management Journal, 54(4), 349-365.
Brockner, J. (1992). The escalation of commitment to a failing course of action: Toward theoretical progress. Academy of Management Review17(1), 39-61.
Chin, W. W. 1998. The Partial Least Squares approach to Structured Equation Modeling In: Marcoulides, G. A. (ed.) Modern Methods for Business Research. NJ: Lawrence Erlbaum Associates.
Fornell, C., & Larcker, D. F. 1981. Structural Equation Models with unobservable variables and measurement errors. Journal of Marketing Research, 18(2), 39-50.
Hastorf, A. H., & Cantril, H. 1954. They saw a game: A case study. Journal of Abnormal and Social        Psychology, 49(1), 129-134.
Huang, H., & Trauth, E. M. 2008. Cultural influences on temporal separation and coordination in globally distributed software development. ICIS 2008 Proceedings, paper 134.
Jani, A. (2008). An experimental investigation of factors influencing perceived control over a failing IT project. International Journal of Project Management26(7), 726-732.
Jiang, Z., Benbasat, I. 2007. The Effects of Presentation Formats and Task Complexity on Online Consumers' Product Understanding. MIS Quarterly, 31(3), 475-500.
Keil, M. 1995. Pulling the plug: Software project management and the problem of project escalation. MIS Quarterly, 19(4), 421-447.
Keil, M., Depledge, G., & Rai, A. 2007. Escalation: The Role of Problem Recognition and Cognitive Bias. Decision Sciences, 38(3), 391-421.
Keil, M., Mann, J., & Rai, A. 2000a. Why software projects escalate: An empirical analysis and test of four theoretical models. MIS Quarterly, 24(4), 631-664.
Keil, M., Tan, B. C. Y., Wei, K. K., Saarinen, T., Tuunainen, V., & Wassenaar, A. 2000b. A cross-cultural study on escalation of commitment behavior in software projects. MIS Quarterly, 24(2), 299-325.
Keller, K. L., Heckler, E. S., & Houston, M. J. 1998. The effects of brand name suggestiveness on advertisement recall. Journal of Marketing, 62(1), 48-57.
Lee, J. S., Keil, M., & Kasi, V. (2012). The effect of an initial budget and schedule goal on software project escalation. Journal of Management Information Systems29(1), 53-78.
Lee, J. S., Keil, M., & Wong, K. F. E. (2015). The effect of goal difficulty on escalation of commitment. Journal of Behavioral Decision Making28(2), 114-129.
Mähring, M., & Keil, M. 2008. Information technology project escalation: A process model. Decision Sciences, 39(2), 239-272.
Moon, H. 2001. Looking forward and looking back: Integrating completion and sunk-cost effects within an escalation-of-commitment progress decision. Journal of Applied Psychology, 86(1): 104-113.
Nan, N., Harter, D., & Thomas, T. 2003. The impact of schedule pressure on software development: A behavioral perspective. ICIS 2003 Proceedings, paper 71.
Noorman-Den Uyl & Franke. 2003. Kamerstuk 25124: Nieuwe infrastructuur mobiele communicatie (C2000)”. Report of Dutch governmental meeting on November 11th, 2003 [Online]. Available online at: https://zoek.officielebekendmakingen.nl/kst-25124-33.html.
Nuijten, A. L. P., Keil, M., & Commandeur, H. R. 2016. Collaborative partner or opponent: How the messenger influences the deaf effect in IT projects. European Journal of Information Systems, 25(6), 534-552.
Ocasio, W. 1997. Towards an attention-based view of the firm. Strategic Management Journal, 18 (Summer Special Issue), 187–206.
O’Connor, M., Conboy, K., & Dennehy, D. 2023. Time is of the essence: a systematic literature review of temporality in information systems development research. Information Technology & People, 36(3). 1200-1234.
Park, C., Im, G., & Keil, M. (2008). Overcoming the mum effect in IT project reporting: Impacts of fault responsibility and time urgency. Journal of the Association for Information Systems9(7), 409-431.
Rai, A., & Hornyak, R. 2013. The impact of sourcing enterprise system use and work process interdependence on sourcing professionals’ job outcomes. Journal of Operations Management, 31(6), 474-488.
Ringle, C. M., Wende, S., & Becker, J. 2015. SmartPLS 3. Hamburg: SmartPLS. Retrieved from http://www.smartpls.com.
Schrooten, F. 2011. Geen verband tussen C2000 en gezondheidsklachten [Online]. Article in Dutch newspaper ‘Nederlands Dagblad'. Available online at: http://www.nd.nl/artikelen/2003/juli/04/geen-verband-tussen-c2000-en-gezondheidsklachten.
Shmueli, O., Pliskin, N., & Fink, L., 2016. Can the outside-view approach improve planning decisions in software development projects? Information Systems Journal, 26(4), 395-418.
Skorinko, J. L., Kemmer, S., Hebl, M. R., & Lane, D. M. 2006. A rose by any other name …: Color-naming influences on decision making. Psychology & Marketing, 23(12), 975–993.
Sleesman, D. J., Conlon, D. E., McNamara, G., & Miles, J. E. (2012). Cleaning up the big muddy: A meta-analytic review of the determinants of escalation of commitment. Academy of Management Journal55(3), 541-562.
Smith, G. F. 1989. Managerial problem identification. OMEGA International Journal of      Management, 17(1), 27-36.
Staw, B. M. 1976. Knee-deep in the big muddy: A study of escalating commitment to a chosen course of action. Organizational Behavior and Human Processes, 16(1), 27-44.
Staw, B. M., Barsade, S. G., & Koput, K. W. 1995. Escalation at the credit window: A longitudinal study of bank executives’ recognition and write-off of problem loans. Journal of Applied Psychology, 82(1), 130-142.
Staw, B. M., & Hoang, H. 1995. Sunk costs in the NBA: Why draft order affects playing time and survival in professional basketball. Administrative Science Quarterly, 40(3), 474-494.
Stingl, V., & Geraldi, J. (2017). Errors, lies and misunderstandings: Systematic review on behavioural decision making in projects. International Journal of Project Management35(2), 121-135.
Süllwold, C., Basten, D., & Richter, J. (2018). Does the Approach Matter? A Qualitative Study on Differences Concerning Time Pressure in Agile and Sequential Information System Projects. ICIS 2018 Proceedings, Paper 42.
Venkatesh, V., Sykes, T. A., Aljafari, R., & Poole, M. S. (2021). The future is now: Calling for a focus on temporal issues in information system research. Industrial Management & Data Systems121(1), 30-47.
Wänke, M., Herrmann, A., & Schaffner, D. 2007. Brand name influence on brand perception. Psychology & Marketing, 24(1), 1–24.
Wong, K. F. E., & Kwong, J. Y. Y. 2007. The role of anticipated regret in escalation of commitment. Journal of Applied Psychology, 92(2), 545-554.
Yi, M. Y., Davis, F.D. 2003. Developing and validating an observational learning model of computer software training and skill acquisition. Information Systems Research, 14(2), 146-169.
Zhang, G. P., Keil, M., Rai, A., & Mann, J. 2003. Predicting information technology project escalation: A neural network approach. European Journal of Operational Research, 146(1), 115-129.
Lash, J. (September 4, 2007). Pick the right name for your projects. How to be a good product manager. https://www.goodproductmanager.com/2007/09/04/pick-the-right-name-for-your-projects/
Aron, D. (August 18, 2011). Why the name of your IT project matters. IT News. https://www.itnews.com.au/news/why-the-name-ofyour-it-project-matters-267303
Bondale, K. (January 19, 2018). So what’s in a (project) name? Projectmanagement.com. https://www.projectmanagement.com/blog-post/36855/so-what-s-in-a–project–name-
SignEasy. (April 5, 2018). Why we take internal project names seriously at SignEasy. SignEasy. https://signeasy.com/blog/company/internal-project-names/
Stibbe, M. (May 26, 2021). The essential guide to choosing good project names. Articulate Marketing. https://www.articulatemarketing.com/blog/project-names