Corporate Digital Transformation: A Comprehensive Definition and Conceptual Framework for Enhancing Business Performance

Document Type : Research Paper

Authors

1 Associate Professor, Polydisciplinary Faculty of Sidi Bennour, Chouaib Doukkali University, EL Jadida, Morocco.

2 Ph.D., Faculty of Law Economic and Social Sciences of Ain Sebaa, Hassan II University, Casablanca, Morocco.

3 Associate Professor, Faculty of Law Economic and Social Sciences of Kelâa des Sraghna, Cadi Ayyad University, Marrakech, Morocco.

4 Ph.D., Faculty of Law Economic and Social Sciences of Agdal, Mohammed V University, Rabat, Morocco.

10.22059/jitm.2025.100699

Abstract

This study aims to analyze 45 definitions of digital transformation (DT) to identify key drivers and propose a conceptual framework to outline their impact on business performance. Through content analysis, 24 key drivers were identified, focusing on the frequency of occurrence across the definitions. The analysis highlights drivers such as IT technologies & innovation, business model, business performance, customer experience, and operational processes. The results show a significant emphasis placed on various drivers of DT, reflecting its multidimensional nature. Key drivers include technological innovation, organizational adaptation, customer-centric strategies, and change management practices. By conceptualizing the relationships between key drivers and performance outcomes, the proposed conceptual framework provides theoretical insights into the mechanisms underlying digital transformation and its impact on business performance. The proposed framework integrates technological, strategic, organizational, and cultural dimensions. The analysis underscores the complexity and multidimensional nature of DT as a strategic phenomenon and offers drivers on which the organizations should focus to face the challenges of digital disruption. This paper's original theoretical contribution lies in synthesizing various definitions of digital transformation from the past two decades to propose a comprehensive definition of Corporate Digital Transformation.

Keywords

References

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