Keywords = Customer loyalty
Number of Articles: 2
1. Investigating the Effect of Gamification Mechanics on Customer Loyalty in Online Stores

Volume 11, Issue 4, 2019, Pages 1-23

10.22059/jitm.2019.287056.2390

Mohammad Fathian; Hossein Sharifi; Faranaksadat Solat


2. Modeling the Role of Elements on Positive Word-of-Mouth in the e-Banking

Volume 4, Issue 13, 2013, Pages 157-170

10.22059/jitm.2012.29073

Mohammad Mousakhani; Samaneh Torkzadeh