Efficiency of Information Management and Analysis for Industrial Entrepreneurship

Document Type : Int. Conf. on Communication Management and Information Technology- ICCMIT'20


1 Professor, Department of Marketing, Management, and Entrepreneurship, V.N. Karazin Kharkiv National University, Kharkiv, Ukraine.

2 Professor, Department of International Е-Commerce and Hotel & Restaurant Business, V.N. Karazin Kharkiv National University, Kharkiv, Ukraine.

3 Head of Department of Marketing, Management and Entrepreneurship, V.N. Karazin Kharkiv National University, Kharkiv, Ukraine.

4 Аssociate Professor, Department of Economics and Management, Oles Honchar Dnipro National University, Dnipro, Ukraine.

5 Associate Professor, Department of Management & Associate Professor of Department of Economics, Poltava State Agrarian Academy, Poltava, Ukraine.


Information Management and Analysis (IMA) implies the single data and knowledge base of the business organization whose algorithm and software complex is designed to solve functional problems of operating and dispatch management, marketing, financial arrangements, accounting, strategic planning and organizing e-document flow between the sources and users of information. The “information – communication - control” vector is directed at the achievement of corporate objectives. Assessment of IMA implementation efficiency is complicated by the fact that implementation of managerial (informational) solutions is possible indirectly, with the flows of material, financial and informational resources; the IMA algorithms are valid for a certain range of situations and modes, whose frequency and duration of action are not known in advance. The study is aimed at formalizing compatibility conditions for a set of economic and technical, actual, and probabilistic indicators applied for justifying the IMA implementation efficiency for industrial entrepreneurship. The IMA effectiveness is expected to be calculated as a total of network (communication) effects per each block of IMA algorithms, factored the presentation of information operability; to calculate cost-effectiveness (recoupment of investment) it is supposed to modernize the structural capital evaluation procedure according to A.Puliс. The article contains an introduction, concept of IMA, application of system efficiency theory to IMA, building the structure of IMA efficiency indicators, and conclusion. The main method of study: system approach.


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