Designing the Fundamentals and Prerequisites Model for Developing International Markets in ICT Industry

Document Type: Research Paper

Authors

1 Ph.D. Candidate in Business Management, Tarbiat Modares University, Tehran, Iran

2 Associate Prof. in Business Management, Tarbiat Modares University, Tehran, Iran

3 Department of Marketing, Faculty of Management and Economy, Trbiat Modares University, Tehran, Iran

4 Prof. in Business Management, Tarbiat Modares University, Tehran, Iran

Abstract

With regard to the needs of Iran for expansion of foreign markets, in this research, developing a model concerning fundamentals and prerequisites for developing international markets in ICT industry was sought. For this purpose, related literature was reviews and two primary models for fundamentals and prerequisites have been designed. Then, for customization of the model according to Iranian market, experts opinions were collected through interviews and Delphi method. The nature of this research is developmental and applicable and the research method is a combination of qualitative and quantitative methods. For data gathering, at first we interviewed 10 knowledgeable experts. Then, 60 factors were extracted from interviews through theme analysis. The extracted factors were added to the already 45 factors that were identified from the literature review and totally 105 factors were sent to 15 experts to examine the importance and adaptability of those factors in Iran market. After a three-step Delphi method evaluation, 44 factors became finalized. Then a survey was done on 110 experts that work in ICT industry. The result of the exploratory factor analysis has shown that the factors were divided into 4 dimensions, namely, governmental, organizational, governmental prerequisite, abd organizational prerequisite.

Keywords

Main Subjects


باقری، ا.، بامداد صوفی، ج. و انتظاری، ر. (1392). شناسایی و اولویت‎گذاری عوامل مؤثر بر انتخاب روش‎های ورود به بازارهای بین‎المللی (مطالعۀ موردی: خودروسازان بزرگ کشور). فصلنامۀ مدیریت توسعۀ فناوری، (2)، 134-111.

خلیلی شجاعی، و. و خداداد حسینی، س. ح. (1392). برندسازی یکپارچه با رویکرد جهانی شدن بازار با استفاده از تئوری مفهوم‎سازی بنیادی. پژوهشنامۀ بازرگانی، (68)، 199-175.

خوانساری‎زاده، س. ا. و شیرمحمدی، م. (1394). بررسی و اولویت‎بندی مخاطرات برون‎سپاری پروژه‎های فناوری اطلاعات و ارتباطات ICT (مطالعۀ موردی: پروژه‎های زیرساخت فناوریاطلاعات وارتباطات). فصلنامۀ علمی ـ پژوهشی مدیریت فناوری اطلاعات، 7(1)، 84- 69.

قاضی نوری، س.س.، ثقفی، ف. و میرزایی، م. (1395). آیندۀ صنعت نرم‌افزار در ایران با رویکرد توسعۀ سناریو. فصلنامۀ علمی ـ پژوهشی مدیریت فناوری اطلاعات، 8(4)، 852- 771.

موسی‌خانی، م.، مانیان، ا.، محمودی، ج. و کارگر، م.ح. (1396). ارائۀ چارچوب جامع راهبری فناوری اطلاعات و بومی‌سازی آن برای صنعت خودروی ایران (مطالعۀ موردی: مادرشرکت خودروی اطلس). فصلنامۀ علمی ـ پژوهشی مدیریت فناوری اطلاعات، 9 (1)، 165- 143.

همتی، م. (1395). اهمیت فناوری اطلاعات در ایجاد اشتغال و ارائۀ راهبرد‎های ممکن با استفاده از سیستم‎های قاعده‎‎بنیان فازی. فصلنامۀ علمی ـ پژوهشی مدیریت فناوری اطلاعات، 8(4)، 852- 833.

Adesanya, O. (2014). The impact of information technology on information dissemination. In Madu, E.C. and Dirisu, M.B. (Eds.). Information science and technology for library schools in Africa, Ibadan: Evi-Coleman, 3, 10-24.

Ahmed, A. (2015). A preliminary study of ICT’s infrastructure and pedagogical practices for technology integration in Sudanese Secondary schools. International Journal of Instructional Technology and Distance Learning, 12(7), 37-54.

Angelou, G. N. & Economides, A. A. (2008). A decision analysis framework for prioritizing a portfolio of ICT infrastructure projects. IEEE Transactions on Engineering Management, 55(3), 479-495.

Bagheri, A., Bamdad Soufi, J. & Entezari, R. (2013). Identification and Prioritization of effective factors on selection of best enterance method to international markets (Case Study: Main Auto Maker of Iran), Journal of Technology Development Management, 2, 111-134. (in Persian)

Baquero, P., Aguilar, R. M. & Ayala, A. (2015). Design of the ICT infrastructure of an educational system. Complexity in Design and Engineering, 4, 35-44.

Bollou, F. (2014). ICT infrastructure expansion in sub-Saharan Africa: An analysis of six West African countries from 1995 to 2002. In Advances in Research Methods for Information Systems Research, 151-164.

Brown, D. H. & Thompson, S. (2011). Priorities, policies and practice of e-government in a developing country context: ICT infrastructure and diffusion in Jamaica. European Journal of Information Systems, 20(3), 329-342.

Frost & Sullivan Consultant company (2017). Market research analysis, Growth Consulting Model, USA.

Ghazinoori, S.S., Saghafi, F. & Mirzaei, M. (2016). Future of Software Industry of Iran with Senario Analysis. Journal of Information Technology Management, 8(4), 771-852.

Hanafizadeh, M. R., Saghaei, A., & Hanafizadeh, P. (2009). An index for cross-country analysis of ICT infrastructure and access. Telecommunications Policy, 33(7), 385-405.

He, Y., Jenkins, N., Wu, J. & Eltayeb, M. (2010). ICT infrastructure for smart distribution networks. In Power Line Communications and Its Applications (ISPLC), IEEE International Symposium on 2010, 319-324.

Hemmati, M. (2016). Importance of IT in Job Creation and Proposing Strategies with Using Fuzzy Systems. Journal of Information Technology Management, 8(4), 833-852.

Khalili Shojaei, W. & Khodadad Hosseini, S.H. (2013). Integrated Branding with a glance to global markets with utilization of Grounded Theory. Journal of Marketing Researches, 68, 175-199. (in Persian)

Khansarizadeh, S.E. & Shirmohammadi, M. (2015). Studying and Ranking the Risks of Outsourcing of Information and Communication Technology (ICT) (Case Study: ICT Infrastructure Projects). Journal of Information Technology Management, 7(1), 69-84. (in Persian)

Lemke, H. U., & Vannier, M. W. (2012). The operating room and the need for an IT infrastructure and standards. International Journal of Computer Assisted Radiology and Surgery, 1(3), 117-121.

Mousakhani, M., Manian, A., Mahmoudi, J. & Kargar, M.H. (2017). Proposing a Comprehensive Strategic Framework for Information Technology and Its Custmization for Auto Part Industry in Iran (Case Study: Atlas Holding Co.), Journal of Information Technology Management, 9(1), 143-165. (in Persian)

Ngwenyama, O. & Morawczynski, O. (2009). Factors affecting ICT expansion in emerging economies: An analysis of ICT infrastructure expansion in five Latin American countries. Information technology for development, 15(4), 237-258.

Oji-Okoro, M. (2014). Mobile telephony and sustainable livelihoods in Nigeri : Case studies from south east Nigeria, In Iyoha, C. C. (Ed.).Mobile telephony: Leveraging strengths and opportunities for socio-economic transformation in Nigeria. Lagos: Ezcell Communications Ltd. 53-56.

Samarajiva, R. & Zainudeen, A. (2008). ICT infrastructure in emerging Asia: Policy and regulatory roadblocks. IDRC. 139-146.