Studying the Intervening Role of Social Capital in the Effect on Corporate Social Media on Quality of Knowledge and Innovational Performance

Document Type: Research Paper


1 Assistant Prof., Faculty of Management, Shahid Sattari Air University, Tehran, Iran

2 Master of Public Administration, Islamic Azad University, Tehran, Iran


Today service organizations operate in highly dynamic and competitive environment where improving performance depends on effective utilization of intangible assets. Accordingly, this study investigated the intervening role of social capital in the effect of social media assimilation on the quality of organizational knowledge and innovational performance. This study has been done in a sample of 280 employees of Saderat bank branches in Mazandaran province. The present study was an applied and descriptive research. The structural equation modeling through SPSS22 and Warp PLS software were used for date analyzing. The results showed that assimilation of social media had a positive and significant impact on quality of organizational knowledge and innovational performance. Social capital has a significant intervening role in these relations. Furthermore, improving the quality of organizational knowledge can promote innovational performance


Main Subjects

Alame, M. & Moghadami, M. (2010). Investigating the relationship between organizational learning and organizational performance: Case study Iran Khodro. Journal of Executive Management, 1(10), 26- 48. (in Persian)

Aslanloo, B. & Khoddami, S. (2013). Designing the Model of Innovative performance Based on organizational learning and strategic flexibility. Journal of Strategy, 23(71), 123–140.(in Persian)

Azad, N. & Rashedi, E. (2009). Study of Effect of Organizational Culture on Perceived Support of Innovation. Journal of Business Studies, 1(36), 26–38.(in Persian)

Azar, A., Gholamzade, R. & Ghanavati, M. (2014). Modeling structural path in management: application of software Smart PLS ". Tehran, Negahe Danesh. (in Persian)

Bharati, P., Zhang, W. & Chaudhury, A. (2015).  Better Knowledge with Social Media? Exploring the Roles of Social Capital and Organizational Knowledge Management. Journal of Knowledge Management, 19(3), 456-475.

Bughin, J., Chui, M. & Manyika, J. (2012). Capturing Business Value with Social Technologies. McKinsey Quarterly, 4, 72-80.

Burke, M., Kraut, R. & Marlow, C. (2011). Social Capital on Facebook: Differentiating Uses and Users. SIGCHI Conference on Human Factors in Computing Systems, Vancouver, BC, Canada, ACM, 1979023, pp. 571-580.

Chen, J., Xu, H. & Whinston, A.B. (2011). Moderated Online Communities and Quality of User-Generated Content. Journal of Management Information Systems, 28 (2), 237-268.

Chui, M., Manyika, J., Bughin, J., Dobbs, R., Roxburgh, C., Sarrazin, H., Sands, G. & Westergren, M. (2012). The Social Economy: Unlocking Value and Productivity through Social Technologies. Washington, DC: McKinsey Global Institute.

Davari, A. & Rezazadeh, A. (2013). Structural equation modeling with PLS. Tehran: Jahad University. (in Persian)

Durcikova, A. & Gray, P. (2009). How Knowledge Validation Processes Affect Knowledge Contribution. Journal of Management Information Systems, 25(4), 81-107.

Esmaeilpoor, R., Dustdar, M. & Taherparvar N. (2016). Customer Knowledge Management and its Role in Continuous Innovation and High Performance. Quarterly Journal of Management of Information Technology, 2(4), 117–136.(in Persian)

Farsijani, H. & Samiei, A. (2010). Study of Role of Integration between TQM and Technology Management in determining Performance of Quality and Innovation. Quarterly Journal of Management of Information Technology, 2(4), 117–136.(in Persian)

Fichman, R.G. (2001). The Role of Aggregation in the Measurement of IT-Related Organizational Innovation. MIS Quarterly, 25(4), 427-455.

Fosfuri, A. & Tribo, J. A. (2008). Exploring the Antecedents of Potential Absorptive Capacity and its Impact on Innovation Performance. Omega, 36 (2), 173-187.

Gundy, G., Lusoy, G., Kilic, K. & Alpkan, L. (2011). Effects of Innovation Types on Firm Performance. International Journal of Production Economics, 133(2), 662-676.

Hagedoorn, J. & Cloodt, M. (2003). Measuring innovative performance: Is there an advantage in using multiple indicators? Research Policy, 32(8), 1365-1379.

Joshi, K.D., Chi, L., Datta, A. & Han, S. (2010). Changing the Competitive Landscape: Continuous Innovation through IT-Enabled Knowledge Capabilities. Information Systems Research, 21(3), 472-495.

Kaplan, A. M. & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59- 68.

Khanaki, H. & Babaei, M. (2011). Cyberspace and Social Networks. Journal of Informational Society, 1(1), 71–96.(in Persian)

Kietzmann, J.H., Hermkens, K., McCarthy, I.P. & Silvestre, B.S. (2011). Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media. Business Horizons, 54(3), 241-251.

Levine, S.S. & Prietula, M.J. (2012). How Knowledge Transfer Impacts Performance: A Multilevel Model of Benefits and Liabilities. Organization Science, 23(6), 1748-1766.

Luo, X., Griffith, D. A., Liu, S. S. & Shi Yi, Z. (2004). The effects of customer relationships and social capital on firm performance: A Chinese business illustration, Journal of International Marketing, 12(4), 25– 45.

McDermott, R. (1999). Why Information Technology Inspired but Cannot Deliver Knowledge Management. California Management Review, 41(4), 103-117.

Monavarian, M., Asgari, N., Akhavan, P. & Ashena, M. (2013). Developing social capital for facilitating knowledge management practices. International Journal of Social Economics, 40(9), 826-844.

Monavarian, M., Mousakhani, M., Akhavan, P. & Asgari, N. (2013). Introducing a Model of Humanistic-social Infrastructure Enabling Knowledge Management Practices. Quarterly Journal of Management of Information Technology, 4(10), 160–181.(in Persian)

Nahapiet, J. & Ghoshal, S. (1998). Social Capital, Intellectual Capital, and the Organizational Advantage. Academy of Management Review, 23(2),  242-266.

O'Reilly, T. (2007). What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software. Communications & Strategies, 65, 17-37.

Panahi, S., Watson, J. & Partridge, H. (2013). Towards Tacit Knowledge Sharing over Social Web Tools. Journal of Knowledge Management, 17(3), 379-397.

Roushandel Arbatani, T., Khajeeian, D. & Azami, A. (2010). Design Measures of Impact on the Audience for Commercials on National Media. Quarterly Journal of Business Management, 2(4), 53–74.(in Persian)

Salim, I.M. & Sulaiman, M. (2011). Organizational Learning, Innovation and Performance: A Study of Malaysian Small and Medium Sized Enterprises. International Journal of Business and Management, 6(12), 118-125.

Sinaei, H., Hajipour, B. & Taheri, Kh. (2011). Investigating relationship between intellectual capital and firm's performance. Transformation Management Journal, 3(5), 68- 88. (in Persian)

Sofianti, T. D., Suryadi, K., Govindaraju, R. & Prihartobo, B. (2010). Customer knowledge co-creation process in new product development. Proceedings of the World Congress on Engineering, 1, 1- 8.

Su, C. T., Chen, Y. H. & Sha, D. (2006). Linking innovative product development with customer knowledge: A data-mining approach. Technovation, 26(7), 784- 795.

Teece, D.J. (1998). Capturing Value from Knowledge Assets: The New Economy, Markets for Know-How, and Intagible Assets. California Management Review, 40(3), 55-79.

Tsai, W. & Ghoshal, S. (1998). Social Capital and Value Creation: The Role of Intrafirm Networks. Academy of Management Journal, 41 )4(, 464-476.

Wasko, M.M. & Faraj, S. (2005). Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice. MIS Quarterly, 29(1), 35-57.

Yang, J. (2010). The knowledge management strategy and its effect on firm performance: A contingency analysis. IInternational Journal of Production Economics, 125(2), 215– 223.

Yang, S. & Kang, H. H. (2008). Is synergy always good? Clarifying the effect of innovation capital and customer capital on firm performance in two contexts. Technovation, 28(10), 667– 678.

Zhang, W. & Watts, S. (2008). Capitalizing on Content: Information Adoption in Two Online Communities. Journal of Association of Information Systems, 9(2), 73-94.

Ziaei, M.S., Monavarian, M. & Kazemi Kofrani, E. (2012). Investigate the Relationship between Social Capital and Organizational Readiness for Deployment of Knowledge Management. Quarterly Journal of Management of Information Technology, 3(8), 179–198.(in Persian)