Asman Dareh, Y. (2009). Market segmentation of mashad banks based on needed advantages of customers. Master thesis, Mashad ferdowsi university. (in Persian)
Anable, J. (2005). ‘Complacent car addicts’ or ‘aspiring environmentalists’? Identifying travel behaviour segments using attitude theory. Transport Policy, 12, 65.
Bahtaei, A. & Golchinfar, S. (2006). Market Segmentation. Tadbir, 175: 78-79.
Bloom, J. Z. (2004). Tourist market segmentation with linear and nonlinear techniques. Tourism Management, 25(6): 723–733.
Business Monitor (2013). Iran's Annual Report on Consumer Electronics. 25–30
Chen, H.N., Chen, M.H. & Jao, R.C. (2009). Using self-organized maps and analytic hierarchy process for evaluating customer preferences in netbook designs. International Journal of Electronic Business Management, 7(4): 297-303.
Chen, H.N., Huang, S.C.T., Tung Shu, S. & Wang, T.S. (2011). Market segmentation, service quality, and overall satisfaction: self-organizing map and structural equation modeling methods. Published online: 31 August 2011 Springer Science+Business Media B.V. Available in: http://nlp.hivefire
Hsu, T.H., Yang T.H., 2000, Application of Fuzzy analytic hierarchy process in the selection of advertising media, Journal of Management and Systems, Vol. 7, pp. 19-39
Cuadros, A.J. & Domínguez, V.E. (2014). Customer segmentation model based on value generation for marketing strategies formulation. Estudios Gerenciales, 30 (130): 25–30.
Dibb, S. & Simkin, L. (1996). The market segmentation workbook: target marketing for marketing managers, London: Routledge.
Han, J. & Kamber, M. (2000). Data Mining: Concepts and Techniques, San fransisco: Morgan Kauman.
Hanafizade, P. & Mirzazade, M. (2011). Visualizing market segmentation using self-organizing maps and Fuzzy Delphi method – ADSL market of a telecommunication company. Expert Systems with Applications, 38(1): 198-205.
Hemmati, R. (2012). Segmentation as a forgotten principle in marketing management. Journal of Management message, 16(2): 112-119.
Hruschka, H. & Natter, M. (1999). Comparing performance of feed forward neural nets and k-means of cluster-based market segmentation. European Journal of Operational Research, 114(3): 346 353.
Huanga, J.J., Tzengb, G.H., & Ong, C.-S. (2007). Marketing segmentation using support vector clustering. Expert Systems with Applications, 32 (2): 313-317.
Hung A.C. & Tsai, C. (2008). Market segmentation based on hierarchical self-organizing map for markets of multimedia on demand. Department of Management Information Systems, Taiwan: Chung Yuan Christian University.
Hwang, S. & Thill, J. C. (2007). Using fuzzy clustering methods for delineating urban housing submarkets. In Proceedings of the 15th international symposium on advances in geographic information systems. New York: NY, USA.
Keller, Lane. Keller (2013). Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition. Pearson Education. United States of America, New Jersey
Kimiagari, S. & Montreuil, B. (2013). Clustering Geo-Markets using Self- Organizing Maps: Application to a Business Venture in Natural Disaster Planning and Recovery. European Journal of Operational Research, 114(2): 346–353.
Kohonen, T. (1995). Self-organizing map. Berlin: Springer.
Kotler, P. & Armstrong, G. (2003). Principles of Marketing. Pearson Education. United States of America, New Jersey.
Daniel Miller (1998). The theory of shopping. Cornell University Press: Sociology/Cultural Studies/Antropology 180 pges.
Mostafa, M. M. (2010) Clustering the ecological footprint of nations using Kohonen’s self-organizing maps. Expert Systems with Applications, 37(4): 2747–2755.
Tsai, C.Y. & Chiu, C.C. (2004). A purchase-based market segmentation methodology. Industrial Engineering and Management Department. Yuan-Ze University, 135 Yuan-Tung Rd., ChungLi, 320, Taoyuan, Taiwan, ROC.
Vellidoa, A., Lisboaa, P.J.G. & Meehan, K. (1999). Segmentation of the on-line shopping market using neural networks' a School of Computing and Mathematical Sciences. Liverpool John Moores University. Byrom St. Liverpool L3 3AF, UK.
Wedel, M. & Kamakura, W.A. (2000). Market segmentation conceptual and methodological foundations. Kluwer Academic Publishers.
Ziaei Bide, A. (2012). Segmentation and green consumers profile definition. Persian Gulf University. (in Persian)