Studying the Effect of Competitive Intelligence on Organizational Performance in Commercial Banks: A Survey on Commercial Banks

Document Type : Research Paper

Authors

Abstract

The importance of obtaining market information via organization’s competitive intelligence considering the extensive changes which companies are experiencing in different areas like increased pressure of competition, emerging new technologies, privatisation in thier competitive environment is now more than ever and can highly affect organizational performance. Hence this study assessed the effect of competitive intelligence on organizational performance in commercial banks. This research was an applied research in terms of purpose and correlational descriptive in terms of data gathering method. The statistical population of the study is the 22 commercial banks that 14 banks cooperated with this research and from the cooperating banks we gathered a sample of 174 participants. Data were gathered by questionnaire and At the end, by using Structural equation modeling and SmartPLS and SPSS softwares hypothesis were tested. Research findings showed that competitive intelligence affects organizational performance.Its indicators which are, competitors,technologic, strategic-social and market intelligence also affect organizational performance respectively.

Keywords

Main Subjects

References

Deschamps, J. P. & Nayak,  P. R. (1995). Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners. Boston: Harvard Business School Press.
Fourie, L. H. (1999). World-Wide Web as an Instrument for Competitive Intelligence in a Tertiary Educational Environment, South African Journal of Information Management, 1(2): 137-151.
Fuld, L. (1985). Competitor Intelligence: How to Get it? How to Use it? Wiley: New York.
Gibbons, P. & Prescott, J. (1996). Parallel competitive intelligence processes in organisations. International Journal of Technology, 11(1-2):
162-178.
Hamidizade, M.R. & Miandehi, R.G & Sanai, E. (2013). Identifying the critical factors of competitive intelligence in banking industry. 1st  national conference on development of monetary and banking management,Tehran, Iran. (in Persian)
Hooman, H.A. (2011). Scientific method in behaviorial behavioural science. Tehran: SAMT publications. (in Persian)
Hughes, D., Bon, J.L. & Rapp, A. (2013). Gaining and leveraging customer-based competitive intelligence: the pivotal role of social capital and salesperson adaptive selling skills. Journal of the academic marketing science, 41(1): 91-110.
Hughes, S. (2005). Competitve Intelligence as Competitive Advantage. Journal of Competitive Intelligence and Management, 3(3): 3-18.
Prescott, J.E. & Smith, D.C. (1989). The largest survey of “leading-edge” competitor intelligence managers. Strategy & Leadership, 17(3): 6-13.
Johns, P. & Van Doren, D. C. (2010). Competitive intelligence in service marketing. Marketing Intelligence & Planning, 28(5): 551-570.
Maria, A.N.M. & Denise, D.M. (2007). A model for analyzing the competitive strategy of health plan insurers using a system of competitive intelligence, The TQM Magazine, 19(3): 206 – 216.
Mockus, D. (2003). Do you really know what the competition is doing? Journal of Business Strategy, 24(1). 8-10.
Molyneux, P. & Altunbas, Y. & Otabek, Y. (2001). Ownership and Efficiency in Banking. Journal of Money, Credit and Banking, 33(4): 926-954.
Myburgh, S. (2004). Competitive Intelligence: Bringing Organizational  Boundaries. Information management Journal, 38(2): 46-60.
Neely, A.D. & Gregory, M. & Platts, K.W. (1995). Performance Measurment System Design: a Literature Review and Research Agenda. International Journal of Operations & Production Management, 15(4): 145-160.
Pelsmacker,  P.D. (2007). A model for fair trade buying behaviour: The role of perceived quantity and quality of information and of product-specific attitudes.  Journal of business ethics, 75(4): 361-380.
Peltoniemi, M. & Vuori, E. (2005). Competitive Intelligence and Co-evolution within an Organisation Population. 6th European Conference on Knowledge Management, September 8-9, University of Limerick, Ireland.
Rouach, D. & Santi, P. (2001). Competitive Intelligence Adds Value: Five Intelligence Attitudes. European Management Journal, 19(5): 552-559.
Sabor, A. (2009). Assessing the efficiency of Production Units. Master’s thesis, Retrieved from Tehran University thesis Database. (in Persian)
Society of Competitive Intelligence Professionals (SCIP). (2009). What is CI? Available at: http://www.scip.org/content.cfm?itemnumber=2214 &navItemNumber =492.
Subramanian, R. & IsHak, S. (1998). Competitor Analysis Practices of US Companies: An empirical Investigation. Management International Review, 38(1): 7-23.
Tangen, S.  (2004). Professeional Practice Performance Measurement: From Philosophy to Practice. International Journal of Productivity and performance Management, 53(8): 726-37.
Veddar, R.G. & Guynes, C.S. (2000). A study of competitive intelligence practices in organizations. The Journal of Computer Information Systems, 41(2): 36-39.
Yap, S.Y. & Rashid, Z.A. (2011). Acquisition and strategic use of competitive intelligence. Malaysian Journal of library & information science, 16(1): 125-136.
Journal of Information Technology Management
Volume 7, Issue 4 - Serial Number 4
October 2015
Pages 789-804

Files

Share

How to cite

Statistics