Proposed components of the e-business models based on system approach

Document Type: Research Paper


Ph.D. in system management, University of Tehran, Tehran, Iran


According to the fact that the information and communication technologies change the business rapidly, Managers and entrepreneurs need to understand, evaluate and change the business model of their organization continuously. In this regard it would be necessity to doing a research about the business model components. Several points of the views are introduced up to now, however the concept of the business model components remains unclarified. Therefore using the system thinking approach, this paper aims to clarify the components of the business models based on content analysis. The contributions of this article is literature review thoroughly to proposed components which create better understanding in this area and help managers to be able to evaluate and change their business models. Results show that revenue model, value model and activity model are most important components of the e-business models that should be considered in the evaluation and changing of e-business models.


Main Subjects

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