Estimation of Monetary Value of Information on the Internet

Document Type : Research Paper

Authors

1 Associate Prof., Faculty of Management, University of Tehran, Tehran, Iran

2 Ph.D. Candidate, Marketing Management, Faculty of Management, University of Tehran, Tehran, Iran

Abstract

This research estimates the monetary value of internet information for each type of information and services by using Hedonic pricing method. The statistic social of this research is high-speed internet users in Tehran. Based on the results, high speed internet users of Tehran consider a positive monetary value for some information types in the internet, in descendent respect, such as film downloading, gaming, News, social network, and music. Also, the results indicates that people with higher education level and people who are subscribed to high speed internet earlier than other people consider more monetary value to use the internet. For generalizing the result of this research, it’s suggested to do this research at other cities of Iran. At last, some applicable suggestions made.

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Main Subjects

References

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Journal of Information Technology Management
Volume 7, Issue 1 - Serial Number 1
April 2015
Pages 185-198

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