A Framework for Business Model Design

Document Type: Research Paper

Authors

1 Ph.D. Management of Technology, University of Allameh Tabatabaei, Tehran, Iran

2 Ph.D. Student of Communication, University of Allameh Tabatabaei, Tehran, Iran

3 Prof. in Management, University of Allameh Tabatabaei, Tehran, Iran

4 Masters of Information Technology Management, Alzahra University, Tehran, Iran

Abstract

This research was performed to recognize the ways of
Business Model Designing and explaining about the use of Business
Model in technology-oriented firms and enterprises, and leads them to
wands the implementation of the plans and new ideas in order to enter to
labor market or maintenance of their situation in internal and global
markets. The essay was considering the concept of Business Model and
the relationship with Business strategies. Then various frameworks and
methods of business model including Faber business model framework,
Mapit, Idea, Visitor and dynamic framework have been analyzed. Finally
while introducing a recommended model for designing a business model;
business model functions have investigated in conceptual framework. The
current research has benefited from Meta-Synthesis method for
qualitative analysis of investigations. The results show that the elements:
organization, technology, financial resources, services/products, market,
customers and phases: identification, designing, assessment and
aggregation in business model designing have high importance.
Examination of relation between importance, elements and business
model designing phases has shown that there is a positive and significant
relation between two structures. Based on data of this research, the
average comparison one group test has supported business model
Designing elements for developing technology based business.

Keywords

Main Subjects