The Impact of Social Networks on the Internet Business Sustainability (With Emphasis on the Intermediary Role of Entrepreneurial Purpose of Online Branches of Mellat Bank’s Portal)

Document Type : Research Paper


1 Executive Master of Business Administration, Faculty of Management, University of Tehran, Iran

2 Assistant Prof., Faculty of Management, University of Tehran, Iran


Regarding competitive world, economic factors and social
factors could be effective on business. The social network has an
important role as social characteristics, propulsion and basic force for
social cohesion in internet business activities. The purpose of this paper is
to examine the impact of social networks on the Internet business
sustainability by intermediation of entrepreneurial intention. The
statistical population of the study includes firms that make their internet
transactions through the Mellat bank's web portal. With this aim, through
a systematic random sampling method, 150 companies were selected
using the Cochran formula and then the required data were collected by
means of distributing a set of questionnaires. According to the results, the
stability of Internet businesses is a function of the social aspects that
require a certain social context. Among the three aspects of social
networks, the social resources of information index have the greatest
impact on sustainability of Internet businesses, whereas the content of
social relations has the most influence on entrepreneurial intentions.


Main Subjects