Keywords = Social Media Marketing
Number of Articles: 3
The Influence of Social Media Marketing Activities on Purchase Intention: A Study of the E-Commerce Industry

Volume 16, Issue 1, 2024, Pages 201-216

10.22059/jitm.2024.96672

Affendy Abu Hassim; Mohd Farid Shamsudin; GholamReza Zandi; Nasution Ismail

Social Media Value Creation Practices and Interactivity of Electronic Word of Mouth Systems

Volume 15, Issue 2, 2023, Pages 73-91

10.22059/jitm.2022.317195.2691

Rojiar pir Mohammadiani; Hossein Abbasimehrb; Zaki Malikc

Social Media Marketing to Enhance Customer Equity on Fashion Apparel Brand among University Students

Volume 13, Issue 2, 2021, Pages 75-92

10.22059/jitm.2021.80356

Noorshella Che Nawi; Noor Hasmini Abd Ghani; Azwan Abdullah; Bahaaeddin Alareeni; Nurul Shuhada Deraman; Md Zaki Muhamad Hasan; Solomon Gbene Zaato

Journal of Information Technology Management

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