Journal of Information Technology Management - Articles List

Keywords = Word of mouth advertising

Exploring and Prioritizing Factors Influencing Viral Marketing in the Context of Mobile Application

Volume 9, Issue 2, 2017, Pages 237-252

10.22059/jitm.2017.61420

Nastaran Hajiheidari; Amir Khanlari; Hamid Reza Reyhani

Journal of Information Technology Management

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