Keywords = Purchase Intention
Scroll, Click, Buy: The Impact of Social Media Attributes on Purchase Intentions among Young Adults

Volume 17, Issue 1, 2025, Pages 99-118

10.22059/jitm.2025.99926

Ana Batrisyia Azman; Mohd Aliff Abdul Majid; Mohamad Syakir Zainozaman; Muhammad Izzat Zulkifly; Muhammad Afnan Mahusain


The Influence of Social Media Marketing Activities on Purchase Intention: A Study of the E-Commerce Industry

Volume 16, Issue 1, 2024, Pages 201-216

10.22059/jitm.2024.96672

Affendy Abu Hassim; Mohd Farid Shamsudin; GholamReza Zandi; Nasution Ismail