Author = Affendy Abu Hassim
Number of Articles: 2
The Influence of Social Media Marketing Activities on Purchase Intention: A Study of the E-Commerce Industry

Volume 16, Issue 1, 2024, Pages 201-216

10.22059/jitm.2024.96672

Affendy Abu Hassim; Mohd Farid Shamsudin; GholamReza Zandi; Nasution Ismail

Managing Customer Trust and Satisfaction on Chatbots in the Retail Industry

Volume 16, Issue 1, 2024, Pages 217-236

10.22059/jitm.2024.96692

Mohd Farid Shamsudin; Affendy Abu Hassim; GholamReza Zandi; Siti Aisyah Esa

Journal of Information Technology Management

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