Online Buying Behavior among University Students: A Cross Cultural Empirical Analysis

Document Type : Proceedings of The 6'th International Conference on Communication Management and Information Technology (ICCMIT'20)

Authors

1 Assistant Professor, Department of Supply Chain Management, College of Business, University of Jeddah, Jeddah, Kingdom of Saudi Arab.

2 Associate Professor, Vice Dean of Post Graduate Studies and Scientific Research, Department of Business Administration College of Business, University of Jeddah, Jeddah, Kingdom of Saudi Arab.

Abstract

Internet users all over the world are increasing day by day and showing great interest for online shopping. The main reason for the high usage of the internet is the affordable price of mobile gadgets and low internet tariff plans. Consumer behavior is influenced by various factors such as culture, social class, reference groups relationship, family, income level and income independency, age, gender, etc. The purpose of this study was to find out the differences in buying behaviors among the university students. The study was carried out using google survey with a sample size of 236 students randomly selected from the university of India and Saudi Arabia. The study shows that University students of both countries have more online shopping experience because they use the internet more frequently and they have larger internet usage. Nowadays Students are more computer professionals and those who use the internet for their study work and assignments work are more active in online shopping. As per student’s opinion, they said few things remember in our mind when coming to payment options credit card is the safest option or using online services like pay pal and google wallet services also a good way but finally, cash on delivery is the best way of shopping online. The result of this study would contribute marketers who want to penetrate the market in India and in Kingdom of Saudi Arab, who are already present in the market and desire to take care of the loyalty and satisfaction of their customers.

Keywords


Al Karim, R. (2013). Customer Satisfaction in Online Shopping: a study into the reasons for motivations and inhibitions. IOSR Journal of Business and Management (IOSR-JBM),
Al-Debei, M. M., Akroush, M. N., & Ashouri, M. I. (2015). Consumer attitudes towards online shopping. Internet Research, 25(5), 707–733.
Al-Salamin, H. & Al-Hammad, A. (2014). Attitude of Saudi Consumers Towards Online Shopping with Special Reference to Al-Hassa Region (KSA). Journal of WEI Business and Economics, 3/3, 39-56.
Ansari, Z.A. (2016). Online Shopping Behaviour in Saudi Arabia – An Empirical Study. International Journal of Advanced Research, 4/5, 689-697.
Ansari. (2016). Online shopping behavior in Saudi Arabia, An International Journal of Advanced Research, vol. 4(5), pp. 689-697.
Bourlakis, M., Papagiannidis, S. and Fox, H. (2008). E-consumer behavior: Past, present and future trajectories of an evolving retail revolution, International Journal of E-Business Research, 2008, vol. 4, no. 3, pp.64-67, 69, 71-76.
Dai, B., Forsythe, S., & Kwon, W.S. (2014). The Impact of Online Shopping Experience on Risk Perceptions and Online Purchase Intentions: Does Product Category Matter?. Journal of Electronic Commerce Research, 15(11), 13-24.
Debois, S. (2016) Advantages and Disadvantages of Questionnaires - Survey Anyplace.
Demangeot, C., & Broderick, A. J. (2010). Consumer perceptions of online shopping environments. Psychology & Marketing, 30(6), 461–469.
Dentzel, Z. (2017). How the Internet Has Changed Everyday Life – Open Mind.Euromonitor International. Internet Retailing in Saudi Arabia.
Fibre2fashion News Desk. (2015). Ecommerce may further grow in Indian market this year. Retrieved from
Grunert, K.G. and Ramus, K. (2005). Consumers willingness to buy food through the internet. British Food Journal. Vol. 107(6): pp.381- 403.
Gunawan, G., Ellis-Chadwick, F. and King, M. (2008). An empirical study of the uptake of performance measurement by internet retailers. Vol. 18(4): pp. 361-81.
Hoque, M. R., Ali, M. A., & Mahfuz, M. A. (2015). An Empirical Investigation on the adoption of e-Commerce in Bangladesh. Asia Pacific Journal of Information Systems, 25(1).
Horrigan, J. (2008). Online Shopping | Pew Research Center - Pew Internet.
Hsu, C. L., Chuan-Chuan Lin, J., & Chiang, H. S. (2013). The effects of blogger recommendations on customers’ online shopping intentions. Internet Research, 23(1), 69-88.
Hsu, M. H., Chuang, L. W., & Hsu, C. S. (2014). Understanding online shopping intention: the roles of four types of trust and their antecedents. Internet Research, 24(3), 332-352.
Huseynov, F., & Yıldırım, S. Ö. (2014). Internet users’ attitudes toward business-to-consumer online shopping: A survey. Information Development, 32(3), 452–465.
Joshi, P., & Upadhyay, H. (2014). E-Retailing in India: Despite issues, customers satisfied with top retailers. Consumer Voice, 35.
Katawetawaraks, C., & Wang, C. L. (2011). Online shopper behavior: Influences of online shopping decision. Asian Journal of Business Research, 1(2).
Khushboo M, Khushboo D, and Himanshu B. (2013). A customer perception towards online shopping In India. Altius Shodh Journal of Management and Commerce, 2013. Volume 3, Issue. 4, pp.95-101.
Kim, H., & Song, J. (2010). The quality of word-of-mouth in the online shopping mall. Journal of Research in Interactive Marketing, 4(4), 376-390.
Kim, J. & Lennon, S. J. (2013). Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention: Based on the stimulus-organism-response model. Journal of Research in Interactive Marketing, 7(1), 33-56.
Kim, S. H., & Byramjee, F. (2014). Effects of Risks On Online Consumers' Purchasing Behavior: Are They Risk-Averse Or Risk-Taking? Journal of Applied Business Research, 30(1), 161.
Kiyici, M. (2012). Internet Shopping Behavior of College of Education Students, the Turkish Online Journal of Educational Technology. 11(3), 202-214.
KPMG Advisory Services Private Limited. (2014). Emerging consumer segments in India.
Liu, X., He, M., Gao, F., & Xie, P. (2008). An empirical study of online shopping customer satisfaction in China: A holistic perspective, International Journal of Retail & Distribution Management, 36(11), 919–940.
Mohanapriya. S & Anusuya. D. (2014). A study on customer preferences and satisfaction towards selected online websites (with special reference to Coimbatore city), Paripex - Indian Journal of Research, 2014.Volume 3, Issue. 11, pp.45-46.
Mookerji, N. (2014). E-retail: You ain't seen nothin' yet. Business Standard. Retrieved from http://www.business-standard.com/article/companies/e-retail-you-ain-t- seennothinyet114080700034_1.html
Mudambi, S. M., & Schuff, D. (2010). What makes a helpful online review? A study of customer reviews on Amazon. com. MIS Quarterly, 34(1), 185–200.
Novak, T. P., Hoffman, D. L., & Yung, Y.-F. (2000). Measuring the customer experience in online environments: A structural modeling approach. Marketing Science, 19(1), 22–42.
Pi, S. M., & Sangruang, J. (2011). The perceived risks of online shopping in Taiwan. Social Behavior and Personality: an international journal, 39(2), 275-286.
Racherla, P. (2008). Factors influencing consumers' trust perceptions of online product reviews: A study of the tourism and hospitality online product review systems. Temple University.
Rasooldeen, M., and Taha S. (2014). Online shopping thrives with 60% annual growth, Retail Leadership Summit 2014, 21.
Shergill, G. S., & Chen, Z. (2005). Web-based shopping : Consumers’ attitudes towards online shopping in New Zealand. Journal of Electronic Commerce Research, 6(2), 79–94.
Sorce, P., Perotti, V., & Widrick, S. (2005). International journal of retail & distribution management, Journal of Consumer Marketing International Journal of Retail & Distribution Management, 33(1), 122–132.
Upasan K. (2015). A study of online purchase behavior of Consumers in India, ICTACT, Journal of management Studies, Vol-01, Issue-03.
Vinod, A., Subhash, D. A., Kumar, T. S., & Shameem, M. (2015). Examining role of perceived customer value in online shopping. Indian Journal of Economics and Business, 14(2), 235-244.
Zuroni, M. J., & Goh, H. L. (2012). Factors influencing consumers’ attitude towards e-commerce purchases through online shopping. International Journal of Humanities and Social Science, 2(4), 223–230.
Volume 12, Issue 2
Proceedings of The 6'th International Conference on Communication Management and Information Technology (ICCMIT'20)
2020
Pages 26-39