Regarding competitive world, economic factors and social factors could be effective on business. The social network has an important role as social characteristics, propulsion and basic force for social cohesion in internet business activities. The purpose of this paper is to examine the impact of social networks on the Internet business sustainability by intermediation of entrepreneurial intention. The statistical population of the study includes firms that make their internet transactions through the Mellat bank's web portal. With this aim, through a systematic random sampling method, 150 companies were selected using the Cochran formula and then the required data were collected by means of distributing a set of questionnaires. According to the results, the stability of Internet businesses is a function of the social aspects that require a certain social context. Among the three aspects of social networks, the social resources of information index have the greatest impact on sustainability of Internet businesses, whereas the content of social relations has the most influence on entrepreneurial intentions.
Irani, M., & Haghighi, M. (2013). The Impact of Social Networks on the Internet
Business Sustainability
(With Emphasis on the Intermediary Role of Entrepreneurial
Purpose of Online Branches of Mellat Bank’s Portal). Journal of Information Technology Management, 5(4), 23-46. doi: 10.22059/jitm.2013.36052
MLA
Mahlagha Irani; Mohammad Haghighi. "The Impact of Social Networks on the Internet
Business Sustainability
(With Emphasis on the Intermediary Role of Entrepreneurial
Purpose of Online Branches of Mellat Bank’s Portal)", Journal of Information Technology Management, 5, 4, 2013, 23-46. doi: 10.22059/jitm.2013.36052
HARVARD
Irani, M., Haghighi, M. (2013). 'The Impact of Social Networks on the Internet
Business Sustainability
(With Emphasis on the Intermediary Role of Entrepreneurial
Purpose of Online Branches of Mellat Bank’s Portal)', Journal of Information Technology Management, 5(4), pp. 23-46. doi: 10.22059/jitm.2013.36052
VANCOUVER
Irani, M., Haghighi, M. The Impact of Social Networks on the Internet
Business Sustainability
(With Emphasis on the Intermediary Role of Entrepreneurial
Purpose of Online Branches of Mellat Bank’s Portal). Journal of Information Technology Management, 2013; 5(4): 23-46. doi: 10.22059/jitm.2013.36052