Univrsity Of Tehran Press Journal of Information Technology Management 2980-7972 17 1 2025 01 01 The Influence of Social Media on Public Health Protection against the COVID-19 Pandemic through Public Health Awareness and Changes in Behavior: An Integrated Model 86 98 99925 10.22059/jitm.2025.99925 EN Mohammad Zulfakhairi Mokthar Faculty of Business and Management, Universiti Teknologi MARA, 42300 Bandar Puncak Alam, Selangor, Malaysia. Wan Hashridz Rizal Wan Abu Bakar Faculty of Islamic Studies, Universiti Islam Pahang Sultan Ahmad Shah, Km 8, Jalan Gambang, 25150 Kuantan, Pahang, Malaysia. Shammil Shabri Faculty of Islamic Studies, Universiti Islam Pahang Sultan Ahmad Shah, Km 8, Jalan Gambang, 25150 Kuantan, Pahang, Malaysia Faiqah Ahmad Radzuan Faculty of Islamic Studies, Universiti Islam Pahang Sultan Ahmad Shah, Km 8, Jalan Gambang, 25150 Kuantan, Pahang, Malaysia. Journal Article 2024 12 24 In the case of COVID-19, researchers have found a statistically significant improvement in public health protection against COVID-19 with social media platforms. Multiple studies suggest that evidence of social media's influence on health knowledge, behaviors, and outcomes indicates its potential benefits in meeting the needs of individuals and populations. Therefore, this study aims to investigate the influence of social media on public health protections against COVID-19 in terms of public health awareness and behavioral changes. It adopted a quantitative research design to identify the relationship and used questionnaires to collect the data. Data was collected throughout Malaysia using convenience sampling. The results underscore the potential of social media as a valuable tool for disseminating crucial health information and promoting positive behavioral changes during public health crises like the COVID-19 pandemic. Social media Public Health Awareness behavior change Public Health Protection https://jitm.ut.ac.ir/article_99925_e0a27f72ab3db0d34deee99ab7d509c9.pdf