Univrsity Of Tehran Press Journal of Information Technology Management 2980-7972 13 3 2021 07 01 Customer’s Satisfaction via Online Shopping Environment: The Case of China 16 32 83110 10.22059/jitm.2021.83110 EN GholamReza Zandi Associate Professor, Universiti Kuala Lumpur (UniKL) Business School, Malaysia. 0000-0001-9517-8474 Rezvan Torabi Senior Lecturer, Graduate School of Business, SEGi University, Malaysia. Mohammad Amin Mohammad Ph.D Candidate, Universiti Kuala Lumpur (UniKL) Business School, Malaysia. 0000-0002-1205-2137 Xu Yi Dan Graduate School of Business, SEGi University, Malaysia. Journal Article 2021 08 31 The increase in Internet technology popularity due to the advancement of information technology is bound to rise at an unprecedented pace in China. The development of E-commerce has become an important part of people everyday lives in certain sectors of business activities such as online advertising, online shopping, online promotional advisory and service. This study examines critical factors in online shopping that affect customer satisfaction. The philosophy of positivism was used to evaluate the online shopping behaviour in a Chinese context. The philosophy defines a structural method that combines logical deduction with accurate and well-known observation of personal character and behaviour. The data on the level of customer satisfaction collected by E-mail and survey. The results of the validity and reliability test, Pearson's correlation and Multiple Linear Regression analyses suggested that online shopping websites’ privacy, delivery system and service quality would improve customer satisfaction in China. The Companies must carefully develop the E-commerce environment in terms of customer behaviour in China, emphasizing the factors that have a significant impact on their online customer satisfaction https://jitm.ut.ac.ir/article_83110_00063cb5da1826febf178b669eea3250.pdf