Univrsity Of Tehran Press Journal of Information Technology Management 2980-7972 13 Special Issue: Advanced Innovation Topics in Business and Management 2021 07 01 Digital Tools in Cross-Cultural Analysis of Sme Financial State Support in the Conditions of Pandemic Crisis 142 162 82614 10.22059/jitm.2021.82614 EN Alla Ivashchenko Corporate and Controlling Department, Kyiv National Economic University named after Vadym Hetman, Kyiv, Ukraine. Yuliia Kovalenko Department of Financial Markets, University of the State Fiscal Service of Ukraine, Irpin, Ukraine. Oleh Hubanov Development Strategy Implementation Department, Taras Shevchenko National University, Kiev, Ukraine. Tamara Hubanova Private Higher Educational Institution "Financial-Legal College", Kiev, Ukraine. Iryna Lutsenko Department of Finance, Odessa National Economic University, Odessa, Ukraine. Anastasiia Fialkovska Department of Economics, Law and Business Management, Odessa National Economic University, Odessa, Ukraine. Journal Article 2021 07 26 The main goal of the given research is to conduct cross-cultural analysis of financial support mechanisms in Europe in order to develop practical recommendations, focused on SME recovery, for emerging markets, in particular Ukraine. The article examines the main effects of pandemic on economy, focusing on business disruption, in particular SME. The financial flows as a response on anti-pandemic prevention measures were analyzed all over the world through digital tools, namely BI, as well as differentiation of support measures. The general fall in the main macroeconomic indicators was indicated for European countries and the deep analysis of financial support mechanisms provided by states was conducted. Taking into account research results, it was revealed that complex policy mechanisms were developed mainly by advanced economies while emerging markets, in particular Ukraine, do not have the effective mechanisms aimed at eliminating negative effects of pandemic. So, on the basis of conducted analysis the practical recommendations for emerging markets, in particular Ukraine, were developed using relevant European experience https://jitm.ut.ac.ir/article_82614_5428919a441bc84f6fce01eb5c31cbc7.pdf