Univrsity Of Tehran Press Journal of Information Technology Management 2980-7972 13 Special Issue: Role of ICT in Advancing Business and Management 2021 05 01 Digital Marketing in Strategic Management in the Field of the Tourism 22 41 80735 10.22059/jitm.2021.80735 EN Larysa Fedoryshyna Vice-Rector for Scientific and Methodological Work, University of Economics and Entrepreneurship, Khmelnytskyi, Ukraine. Oleksandr Halachenko Department of Entrepreneurship and Management, Interregional Academy of Personnel Management, Kyiv, Ukraine. Alona Ohiienko Department of Hotel, Restaurant and Tourism Business, Kyiv National University of Culture and Arts, Mykolaiv, Ukraine 0000-0001-5427-7978 Andrii Blyznyuk Department of International Relations and Organization of Tourism, Interregional Academy of Personnel Management, Kyiv, Ukraine. Rafaela Znachek Department of Marketing, Business and Trade, Odessa National Academy of Food Technologies, Odessa, Ukraine. Natalia Tsurkan Department of Management, Finance and Administration, Interregional Academy of Personnel Management, Odessa, Ukraine. Journal Article 2021 04 12 The main aspects of using digital marketing tools in strategic management in the field of tourism have considered in the article. The study proved that the marketing strategy of the tourist enterprise is a determining factor in the choice of the main sales channels in the Internet environment. The article highlights the keydigital marketing tactics and tools. In the main directions defined strategic management in the field of tourismon the basis of optimization of digital marketing tools. To implement the target approach in the implementation of the marketing strategy of the enterprise, a system of KPIs proposed. https://jitm.ut.ac.ir/article_80735_53ba5bb19dddfe339330e09b2eeff372.pdf