Faculty of Management, University of Tehran Journal of Information Technology Management 2008-5893 7 4 2015 10 01 The effects of information technology based retail channels integration on retail stores performance: mediating role of organizational Ambidexterity (case study: Rasht stores) بررسی تأثیر یکپارچگی کانال‌های خرده‌فروشی مبتنی بر فناوری اطلاعات بر عملکرد فروشگاه‌های خرده‌فروشی با میانجی‌گری دوسوتوانی سازمانی (مطالعۀ موردی: فروشگاه‌های شهر رشت) 741 768 55356 10.22059/jitm.2015.55356 EN Mohamadrahim Ramazanian University of Guilan Yaghoob Mombiniy University of Guilan Mahmoud Moradi University of Guilan Journal Article 2014 06 25 Information technology is a critical tool for companies to achieve the competitive advantage and organizational innovation. IT capability provides an appropriate opportunity for retailers to improve their relationships with customers and progress firms’ performance. Comes with advances in technology, retail industry by using Information technology has changed its business process from traditional to online channels. This paper, investigates the effects of IT based retail channel integration on retail stores performance, furthermore the mediating role of organizational ambidexterity as organizational capability in exploitation and exploration of growth opportunities has been examined. Research data has been collected from the retailer sales chains in Rasht city. Data was collected through questionnaires and analyzed by structural equation modeling and partial least squares algorithm. Findings show that retail channel integration based on information technology by mediated organizational ambidexterity influence on performance. https://jitm.ut.ac.ir/article_55356_3f8263b19547da99217765cd2ab5bcda.pdf