Univrsity Of Tehran Press Journal of Information Technology Management 2980-7972 7 2 2015 06 22 Modeling the Innovation Orientation and Market Orientation of Banks Electronic Services Using Hybrid Model of FAHP, FTOPSIS and Possibility Theory مدل‏سازی نوآوری‏ محوری و بازارمحوری خدمات الکترونیک بانک‌ها با استفاده از مدل ترکیبی FAHP، FTOPSIS و تئوری امکان 451 472 53862 10.22059/jitm.2015.53862 EN Ali Mohammadi Associate Prof., Management Department, Shiraz University, Shiraz, Iran. Mojtaba Khalifeh Ph.D. Candidate in systems Management, Management Department, Shiraz University, Shiraz, Iran Journal Article 2015 01 10 The purpose of this study is to consider and modeling E-Commerce variables based on FAHP, FTOPSIS and Possibility Theory to create a new approach in decision-making techniques. Thus, modeling Market Orientations and Innovation Orientation indicators as the E-Satisfaction factors and Fulfillment & Reliability, Responsiveness and Security indicators as the E-Trust factors is done for selected banks. Data collected from customers and experts via distributing questionnaires and the data were analyzed by FAHP, FTOPSIS and Possibility Theory techniques. The results show that E-Satisfaction, Innovation Orientation and Security are the important indicators in E-Loyalty and Mellat Bank takes the highest rank in covering these indicators. https://jitm.ut.ac.ir/article_53862_dd50b35b08bd7c46fe884e42409e5001.pdf