Faculty of Management, University of Tehran Journal of Information Technology Management 2008-5893 3 9 2011 12 22 Cross Cultural Comparison of Interactivity on Internet Service Providers'(ISP) Websites Between Iran and Malaysia مقایسه میا ن فرهنگی میزان تعامل در وب‌گاه‌های شرکت‌های تأمین‌کننده اینترنت (ISPs) در دو کشور ایران و مالزی 89 106 24666 EN Shahriar Azizi Marzieh Nasiri Journal Article 1970 01 01 This study aims to examine the content of ISPs' websites in two countries, Iran and Malaysia. The sample contained 31 Iranian and 19 Malaysian websites. Each website was content analyzed for use of various interactivity functions in three dimensions of consumer – message, consumer – marketer and consumer – consumer interactivity. Our findings indicate that Iranian websites tend to emphasize consumer – marketer interactivity (H2), whereas Malaysian websites highlight consumer – message (H1) and consumer – consumer interactivity. https://jitm.ut.ac.ir/article_24666_79fcd45aef67c56c9123e44ef9bb985e.pdf