Univrsity Of Tehran Press Journal of Information Technology Management 2980-7972 3 8 2011 09 23 Identifying Electronic Marketing Impementation Infrastructures in Iranian Enterprises: Experts' Point of View شناسایی بسترهای به‌کارگیری بازاریابی الکترونیکی در بنگاههای ایران از دیدگاه خبرگان 1 18 23999 EN Hashem Aghazade Mina Mehrnoosh Mehrdad Estiri Journal Article 1970 01 01 Implementing infrastructures of e-marketing has been considered in this study. They are classified into external (related to government) and internal (related to enterprise) categories based on the factors’ level and are classified into strategic and operational categories based on the factors’ nature. 35 factors have been finalized as the basis of the questionnaire. The importance and position of the implementing infrastructures of e-marketing in Iran business environment have been questioned from marketing experts. Results show that all external and internal implementing infrastructures of e-marketing in Iran business environment are important but inappropriate https://jitm.ut.ac.ir/article_23999_2e14106caa1959473a410d9e1fa6efce.pdf