TY - JOUR ID - 88805 TI - The relationship between Gamification and Sustainability of small and medium enterprise: Explaining the role of digital transformation in open innovation and value co-creation JO - Journal of Information Technology Management JA - JITM LA - en SN - AU - Colabi, Amir Mohammad AU - Sharaei, Fatemeh AU - Alipour, Sahar AD - Assistant Professor, Department of Business Management, Faculty of Management and Economic, Tarbiat Modares University, Tehran, Iran. AD - Master of Business Management, Department of Business Management, Faculty of Management and Economic, Tarbiat Modares University, Tehran, Iran. Y1 - 2022 PY - 2022 VL - 14 IS - 4 SP - 118 EP - 137 KW - gamification KW - Digital Transformation KW - Open innovation KW - Co-creation KW - Corporate Sustainability DO - 10.22059/jitm.2022.340460.3045 N2 - Accelerating digital transformation and the basic needs of businesses to adapt to environmental transformations and complexities have doubled the necessity for extensive stakeholder interactions. Gamification is a powerful tool that facilitates stakeholder interaction and a common understanding of the vision and contributes to the sustainability of businesses. Businesses' sustainability in the digital transformation age depends on the continuous interaction of stakeholders and a comprehensive understanding of all the business pillars, which will be possible through the flow of ideas inside and outside the workplace and by providing innovative processes. In this regard, this study explores the effect of gamification on corporate sustainability by explaining the role of digital transformation, open innovation, and value co-creation. The statistical population of this study comprises top managers and experts in e-businesses who use gamification in their processes. The statistical sample included 117 managers and experts active in this field, and they were selected through convenience sampling. The data collection tool was a questionnaire reliability of which was 0.763 using Cronbach's alpha. Using Smart PLS software, the gathered data were analyzed by structural equation modeling (SEM). Gamification, with a factor of 74%, has a positive effect on open innovation, while a factor of 85% has a positive effect on digital transformation. Gamification, both directly and indirectly, creates value co-creation in businesses, and finally, value co-creation at 78% affects corporate sustainability. UR - https://jitm.ut.ac.ir/article_88805.html L1 - https://jitm.ut.ac.ir/article_88805_b531378d58aa0885c6e4ea0a0bb012eb.pdf ER -