%0 Journal Article %T The Impact of COVID-19 Crisis upon the Effectiveness of E-learning in Higher Education Institution %J Journal of Information Technology Management %I Faculty of Management, University of Tehran %Z 2980-7972 %A Osman, Sharina %A Ustadi, Muna Norkhairunnisak %A Zahrol Kamar, Hanna Kamila %A Johari, Nur Hasliza %A Ismail, Nur ‘Amirah %D 2021 %\ 07/01/2021 %V 13 %N 3 %P 160-177 %! The Impact of COVID-19 Crisis upon the Effectiveness of E-learning in Higher Education Institution %K E-learning %K perceived usefulness %K Perceived Ease of Use %K Self-Motivation %K Smart PLS %K Covid-19 %R 10.22059/jitm.2021.83235 %X The infestation of the world pandemic has significantly changed the landscape of teaching and learning experience in Malaysia.  Particularly for the institution under study, E-learning, previously used as the support medium to face-to-face classroom teaching, has become the primary medium of teaching and learning amid Covid-19.  E-learning platform has replaced the face-to-face classes. Even though it is only a temporary approach, less is known in terms of its effectiveness.  The present paper intends to examine the factors contributing to E-learning's effectiveness in a Higher Education Institution in Malaysia amid the COVID-19 crisis. The Technology Acceptance Model underpinned the conceptual framework.   This study investigated the relationship between the independent variables (perceived usefulness, perceived ease of use, and self-motivation) and E-learning effectiveness.  The data were collected through an online self-administrated questionnaire using Google form and received a total of 354 respondents.  The data were analyzed using SPSS and Smart PLS.  The findings revealed that perceived usefulness, perceived ease of use, and self-motivation positively influenced E-learning's effectiveness.  This paper concluded that regardless of whether as the support medium or the primary medium in the teaching and learning process, the determinant to E-Learning effectiveness is still perceived the same. This study also supports the TAM proposition while incorporate self-motivation in measuring learning effectiveness. %U https://jitm.ut.ac.ir/article_83235_6f7bb91c1353157c2f49cebbc9da5a8e.pdf