%0 Journal Article %T Reviewing the Mediator Role of Noreliance to Avoidance from Internet Advertisements %J Journal of Information Technology Management %I Faculty of Management, University of Tehran %Z 2980-7972 %A Roosta, Ahmad %A Abolfazli, Seyyed Abolfazl %A Ghorbani, Hasan %D 2009 %\ 04/01/2009 %V 1 %N 2 %P - %! Reviewing the Mediator Role of Noreliance to Avoidance from Internet Advertisements %K Avoidance mediation effect %K Internet advertisements %K Reliance %R %X The purpose of this research is to find the reasons of users avoidance from Internet advertisements. In this research it has been reviewed about the ideas of 100 people sample of Internet users via Tehran city by using a 19 items questionnaire. The result of research has shown that no reliance on internet advertisements has mediation effect on the relation between perceived obstacles of purpose and behavioral avoidance changes Lp %U https://jitm.ut.ac.ir/article_19952_c8a7b8922cea1731fbd851477b04b2ca.pdf