Journal of Information Technology Management

Keywords = Digital marketing

Number of Articles: 2

Exploring Overlooked Features of Online Touchpoints in Multitouch Attribution Models: A Qualitative Study

Volume 17, Issue 3, 2025, Pages 89-116

Roya Zaare Nahandi, Amir Khanlari

Volume 15, Issue 1, 2023, Pages 62-88

Iryna Banyeva, Nataliia Lebedieva, Tetiana Parfinenko, Olena Velychko, Olena Petrova, Svitlana Peresichna

Volume 18 (2026)

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Volume 15 (2023)

Volume 14 (2022)

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